Ryan Garcia suggests that the current era of influencer-led boxing drama helps him stay focused in the ring.

“it helps me a lot because now I'm able to navigate in the rain like even if people scream when he's throwing the punch or uh I'm in the ring like I'm able to really focus and just trust in the truth”

Brandon Aiyuk views social media as a necessary tool to exert leverage and disseminate his perspective during contract negotiations.

“so I just feel like me social media is is a way for me myself to leverage me and my team to leverage myself and and to leverage um what I'm trying to get because that's the way to get the message out there that's the way to get the facts out there and the facts are facts”

Lane Kiffin views his social media presence as a useful tool for recruiting and engaging with players' families, rather than just an outlet for entertainment.

“It really started as a recruiting because back in the beginning they made a rule where you couldn't text the recruits but you could DM them. So that's how it started just from that and then it just became I had so many parents like I would go in or they would come like man I feel like I already know”