He is officially rebranding from 'White Claw Gabe' to 'Uncle Gabe' because the White Claw brand provided him with no incentives despite his promotional efforts.

“I'm going to change my name Rebrand my name from white cloud gate to Uncle Gabe who is Uncle Gabe Uncle Gabe I'm I'm just sorry White Cloud is not giving me any anything any incentive even though I promote their brand I'm making why cost some money but it's time to move on I'm renaming myself Uncle ”