Akon argues that traditional A&R representatives in the music industry are often ineffective and that relying on independent judgment is a superior approach to talent discovery.

“Well now A&Rs, we don't really use A&Rs anymore. Um I just feel like A&Rs was a waste of time and money cuz most of them didn't really know what the hell they was doing anyway. And then have the ear for music. Like they just went move whatever they saw was popping. So they they would read other peop”