The Super Bowl commercial addressing antisemitism was ridiculous because it relied on outdated stereotypes and failed to effectively communicate its message.

“That was that was ridiculous. I'm'll be honest with you. The reason this commercial was so ridiculous Oh, Patriots owner Robert Craft takes anti-semitism. Oh, Robert Crab did this? Yeah. >> Oh, come on. >> That's why he used the term from like the 20s.”

He thinks that paying for a Super Bowl commercial allows someone to air content regardless of how inappropriate or controversial it may be.

“I don't know how that gets put on TV like whether or not my hair is going everywhere in my eyeballs is ridiculous we look samee but the the background looks great I feel like I have to yell through the wind right now I don't know if my SC how how do you as like the Super Bowl okay a commercial with ”

A successful Super Bowl ad must demonstrate the product while balancing brand sentiment, and the best ads effectively drive specific business objectives like sales or positive brand association.

“you can't beat data and so like you might have an opinion somebody else might have an opinion but at the end of the day the best ad that's on here is the one that drove the most sales”

Brands should use Super Bowl advertising to drive trial and sampling rather than just awareness.

“I think trial and sampling should be happening at Super Bowl at scale through the spot itself to a destination”