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Renting out websites provides a sustainable income stream and is often stickier than traditional advertising because organic leads are higher quality and more trusted by consumers.
“I think part of it is it's sticky because organic is just better. The leads are just better. I've run ads before it's it's higher intent.”
Chris Koerner on The Koerner Office Podcast · Jul 2026 · 1 episode · 224K views on this topicExtracted by a model; may misattribute who said what.