Founders should avoid courting media for publicity because the cycle of building up and tearing down is inherently unstable.

“when you start working with the media in this way to promote your company you're playing with fire because the media really has two kinds of stories they build up and they tear down and when they're done building you up they're gonna tear you down”

Founders may have a grand vision, but they must accurately represent the current state of their business, specifically regarding deals and product capabilities.

“as a founder you can be as messianic as you want to be you can promise you know anything about your vision and what you intend into the future but what you must do is be accurate about the current state of your business you cannot lie about the deals that you've made”