Jerry Jones is an unconventional business figure who operates more like a riverboat gambler than a standard executive.

“If you think you're dealing with a rational or or standard or down you're like this is a totally different individual than what you're used to dealing with in business and in life. He is a landman. He is a >> gambler. He is a maverick.”

The documentary on the Dallas Cowboys provides valuable business lessons regardless of one's personal feelings about Jerry Jones.

“So, it's so many takeaways just because it is it's the most valuable sports franchise in the world. So, there are so many lessons to learn from it regardless of how you feel about Jerry Jones.”