The quality of the companions one chooses to work with is more important than the specific journey or the destination of the project.

“the journey can suck ass yeah but if you have the right company it doesn't matter”

A successful creative partnership requires authentic alignment and regular check-ins to ensure partners are on the same page.

“I think like the answer to the question like when i look at that for us is and when i hear you guys talk about it is just this authentic alignment like to actually be creative partners and business partners you actually have to be aligned and you have to have regular check-ins to be like are we on t”

The longevity of a business partnership depends on mutual respect and empathy for each partner's personal evolution.

“i think too though it's about having a mutual respect and empathy for the personal change right that like there will be a time through the cycle where samir and i probably feel very different about being in the cycle”