Growth in reaction videos is best achieved by targeting younger audiences through fast-paced editing and engaging effects.

“from my experience you receive the most growth when you target the younger audience right and so to make things quick and snappy and add some spur squirrely effects and all this other stuff it catches their attention and gets them you know glued to it for a little bit instead of like us boomers talk”

Creating reaction videos involves staging an initial, feigned ignorance or reaction to content to make the video presentation more engaging.

“what do you think i just like hit record and i have no idea what i'm going to record well i know but that's the way you present in the video right is that it i don't know it makes it better for some reason”

Ethan Klein claims that reaction videos are acceptable if the creator makes a good faith effort to add commentary and promote the original author.

“I think if you're a reactor on Twitch, for the for the most part, if you make a good faith effort to comment and if you make a good faith effort to promote the author, to link to them, to try to drive traffic to the original video, I think you're probably pretty much doing the right thing and that's”