The Sidemen are currently trying to innovate by producing content that can be filmed at home or remotely to adapt to the lockdown.

“We are trying our hardest to come up with ideas that we can do for the main channel and for the second channel that don't necessarily require us leaving our houses”

The current lockdown environment forces YouTubers to think creatively and innovate to continue producing successful content.

“The limitations cause innovation. Like we have to because we're limited, we have to think outside the box than we normally would.”