He believes that the industry is currently seeing a more common and accelerated path to success for new creators than in the past.

“there's a lot of creators who are experiencing accelerated success today like what youtube tiktaki is today versus what it was back then yeah this type of like acceleration is happening a lot more often now”

He believes the pressure of following up a successful viral video creates an immense, often unmanageable level of stress for creators.

“the pressure of having a really big video is immense it's immense any time we've had a video that that pops like all i can think about is all these people came if we don't follow it up with a good video they're all going to leave”

Creators should recognize that popularity on YouTube is cyclical and fluctuations in video performance are inevitable.

“video not doing well isn't the end of the world it really isn't and if the numbers start going down it isn't the end of the world it really isn't there's so much more to life than just that”