He asserts that successful video thumbnails must be realistic, toned down, and avoid overly aggressive or cringe-inducing expressions.

“every AB test the like less over the top cringe expression one I was like oh I've been doing this for for quite a while I need to go fix that”

YouTube's algorithm effectively connects viewers with content and can be used strategically by creators through data-driven insights.

“think about good the YouTube algorithm is in matching the right content with the right person and then imagine having access to all of those tools to help make better videos well that's exactly what her sponsor vid IQ has allowed us to do”

He feels that the show is occasionally losing its ability to accurately predict which videos will perform well with the YouTube audience.

“I feel like we're starting to lose a little bit of a gauge of which is not by the way not the worst thing”

He observes that there is a distinct difference in social media posting style between their generation and the younger one.

“the way they post is different and I'm not saying it's right or wrong but the way they post and their style is different than somebody that was born in in when we were”

He agrees with the host that while some videos are expected to be hits, others exceed expectations unexpectedly.

“I disagree Gary you do yeah good I mean I'm glad you do there are misses that that show up like there's certain videos that you think are going to hit hard that don't but the bangers everybody knows”

Ryan agrees that dislikes on YouTube act as positive engagement signals that potentially lead the algorithm to promote the video to more users.

“It's interactions, but it but I I believe also it YouTube does go mow this to people.”

Matt claims that disliking a video serves the same function as liking it by counting as an interaction that causes YouTube to promote the video.

“it it means the same as a like.”

Adam believes that YouTube content creation is difficult to predict because the performance of a video can be compelling regardless of the channel's history.

“It's hard to predict YouTube sometimes, but the concept is very uh compelling. Let's put it that way.”