Entertainment companies and talent are increasingly accepting Saudi investment because the industry is financially driven and fears of reputational backlash have significantly faded over time.

“If enough do it, I think it's going to be okay. If enough of us do it, no one will say Jamal Khashoggi again. What's the point where I don't ever hear his name again? And they're all kind of they've all got their ear to the ground going did someone else say Jamal Khashoggi?”