Investors should perform value-add strategies because they help maximize rental property performance in the current market.

“And so I I think everyone regardless of strategy to be honest, like most people should be doing value ad these days.”

Value-add investing involves both physically increasing a property's value and improving its perceived value to increase buyer interest.

“Could mean adding actual dollars to the property, but there's also value add in terms of like adding perceived value which may increase buyers desire to want your property because of what you've done to it.”

Value-add investing is essential in high-cost markets like Seattle to make rental numbers work through controlled costs.

“And so, we're able to take down multifamily properties that most people do not want to take down or they cannot make the numbers work. And we can make the numbers work because we know how to control the cost.”