Jack Selby believes that launching a separate channel for vlogs is a better growth strategy than adding vlogs to a main channel because it prevents alienating the primary audience.

“the issue though is on a main channel you're going to get a big portion of your audience not watching a vlog because they have no interest in it and that is going to hurt the performance of your channel so by starting a new channel you're going to get those dedicated 100 000 views that they'll watch”