Kristen Bell expresses a strong willingness to support the International Rescue Committee.

“I would do just about anything for the IRC.”

Charity should move away from shame-based tactics and instead build a positive brand based on transparency and joy.

“let's me make people feel terrible that they have too much you know let's show pictures of kids with flies in africa you know on their face in slow motion locking sad eyes with the camera so we we've very intentionally taken the opposite view of building the charity water brand”