Linus Sebastian acknowledges that Lenovo is legally obligated to pursue trademark infringement claims to maintain the validity of their trademark, regardless of the apparent innocence of the infringin

“The reason is that they actually have to if they want to keep their trademark then they have to uphold their trademark and they have to go after anyone who is illegitimately using their trademark”

Luke Lafreniere agrees that companies must proactively defend their trademarks in order to avoid legal precedents that could allow for future trademark infringement to go unchallenged.

“you can use it in in court cases you can say like oh well they haven't defended this before so there was precedence set that they wouldn't defend this in the future and people have won cases based off that yeah so you actually do need to like defend these things”