Participating in the show poses a risk to celebrities because their public standing can either improve or decline based on their performance.

“it's a risk for celebrities to do this format because celebrities can, you know, go up as well as down in the public estimation.”

Celebrity behavior on the show matters because their professional reputations can be impacted by how they are perceived by the audience.

“as we said it does matter how celebrities behave on this format because their careers are I don't want to say at risk because nothing terrible is going to happen but they can go up as well as down”