Glenn Beck believes the company's decision to change its traditional decor was a severe marketing error similar to the failed "New Coke" launch.

“I said on day one of this, I remember when they rolled out New Coke and I thought that was the dumbest marketing move, the dumbest thing I've ever seen. We're taking the original formula and ditching it and let's start over with a brand that people love. The day this broke, I said on the air, "Welco”

Julie Masino admits that the company's recent actions concerning the store remodels were a mistake and acknowledges that customers are justified in their frustration.

“Look, our guests have a right to be upset. I I feel it in you when you're when you're when you're saying that. They have a right to be upset. We We messed up.”