Writing online should focus on sharing unique personal insights rather than just regurgitating existing content to grow a business.

“If you're writing to grow your business, that's called marketing. And if you're a marketing major, marketing communications director, CMO, by all means, this is what you're supposed to be doing. And if you're not, it's not in your title. It's not your responsibility, then what are you doing?”

The primary drive for writing should be the necessity of expressing one's own unique, internal truth.

“I mean, for me personally, I feel like I have a message inside of me that just has to come out. That's just me personally. And I have a fundamental belief that there's somebody out there that can only be liberated by hearing it from me specifically, even if me and other people are saying the same th”