Treasure hunts are an effective way for businesses to generate buzz and achieve a positive customer acquisition cost.

“if you are somebody who has a business and you want to have a guerilla marketing event or tactic then I would find something that is of value like we could do this with our businesses we basically say we're going to put $30,000 to marketing this year and so this is what it will be and then the treas”

Businesses can partner to fund treasure hunts that promote their local brand and increase customer traffic.

“you combine all of those contributions from these businesses and say this treasure chest is worth $30,000 right and then because you're in this local market you hide it and then like the local market gets into it”