Artists are often compelled to follow industry dictates on how to build their brand because they want to succeed in the music business.

“one of the things that I've always said is that when people get on artists I've always come to the defense of artist and I look at the industry itself because if you trying to make it and somebody's over and they're telling you this is what it's going to take in order for your for for your for your ”

Artists should maintain originality and creative control by keeping production consistent rather than relying on multiple producers.

“be original cuz right now it's so much copycat mimicking sounding Alik imitation be original find your voice find your production sound find your ear for who you are and be original even if it ain't hidden stay you find your collaborator just like I don't I don't like the fact that there's like nine”

Corporations and shoe companies currently exercise excessive control over athletes' branding and creative independence.

“I think the industry definitely needs um some new new energy some new creativity and some new options I think uh the way you know the shoe companies go about issuing deals and illustrating people's value um in terms of Ip in terms of creating control in terms of like how uh involved you are in the p”