Drakeo the Ruler represents an artist who successfully created a new, authentic identity for Los Angeles rap that transcended the region's previous gangster rap reputation.

“first regionally making a big buzz and giving a whole new face to Los Angeles when it had pre previously been known for strictly gangster rap music predominantly”

Hip-hop is fundamentally a genre structured for business-oriented individuals and those striving to improve their lives.

“I feel like hip-hop is really structured and meant for business people and like also for people that like want to change their lives or move it forward in whatever direction, right?”