To persuade others, one must prioritize the other person's needs and interests over one's own agenda.

“It's not about you. It's always about them. That's been the number one secret to my success.”

The dominant influence of certain cities in hip-hop history is defined by the lasting cultural impact of their artists.

“Michael Jordan is the greatest player of all time because he had the most dominant influence that [ __ ] damn near 60 years old and he still sell more [ __ ] sneaks than anybody these kids want Jordans and never even seen a [ __ ] play wild that's influence”

Social and professional success are overwhelmingly dependent on the quality and habits of one's closest relationships.

“the data is clear that 95% of your success or failure in life is directly related to the people you hang out with”

Social influence is fundamentally asymmetrical, with a small percentage of highly connected individuals acting as super-spreaders who drive the vast majority of social change.

“If a hundred of us think that Taylor Swift is a great singer um we are not equally responsible for spreading that news to the rest of the listening music loving public. There's going to be four or five of us who do all the work, right?”

True influence is defined by one's ability to impact another person or an outcome rather than having a large media following.

“overwhelmingly influence is comes down to an ability to have an impact on a person or an outcome right”