The memory of an experience is primarily dictated by its most intense peak moment and its conclusion, rather than the overall duration of the event.

“The peak end rule is a psychological principle discovered by Nobel Prize-winning psychologist Daniel Connean and his colleague Amos Trerski. It says we don't judge an experience by its average or total duration. We judge it by two moments. One, the peak, the most intense part, whether good or bad, a”