The trend of corporations using woke marketing is failing because the general public is increasingly rejecting it.

“the woke Market has crashed it's been pushed off for so long because the general populace of both of our fine countries have been done with this stuff for a long time anyway”

The controversial Jaguar ad was a brilliant marketing strategy because it deliberately targeted a reaction and generated widespread discussion about the brand.

“I think that the marketing idea behind it was brilliant because they knew who they were going to piss off and I I think that to be honest that was the goal”