The messages in Dhar Mann videos are often positive, but the packaging of the videos, which focuses on attaining wealth to prove haters wrong, is what makes them targets for ridicule.

“the message of follow your dreams and you know keep doing you kind of thing and you know screw the haters the message is always good it's just everything else about the video like how they get there you know yeah you only you can only show your haters if you're super successful”

Dhar Mann's videos are frustratingly repetitive because they consistently equate success with getting rich.

“exactly it's just get money yeah that's the lesson just get rich if you watch that's all you need to know baby selling the dream”