David Blaine is a pioneer who used extreme performance stunts that function like real-life YouTube clickbait.

“if you think about it David Blaine is the original YouTube clickbait in real life like a lot of these things are things that oh my goodness buried myself alive for 24 hours like things that he did before anyone else became what social media picked up on”

A magician needs to adapt their performance to an audience where everyone has a camera to avoid it being ruined.

“getting the trick and the reaction in one shot was you know something I was always obsessed with how do you how do you do that without a cut but now every single person has a phone so when you do magic there's every single direction as so now the magic had to change”