Direct-to-consumer subscription models for media are inherently difficult due to high churn rates.

“I personally have never seen a BTO C subscription business that works the churn is just too high”

She believes it is better to stream on platforms like Twitch for long durations because the algorithm prioritizes total watch time, which increases exposure and growth.

“what happens they log off, if you keep going, you'll eventually surpass them. So, even if you're not as popular, you know, with like view count or things like that, as long as you accumulate that those minutes of watch time, it'll build up and the algorithm will recommend you more.”