Marketing companies use generational labels as a shorthand to target people in their 20s as high-value consumers.

“they want to sell to people. They always have. They still do that are in their 20s. And those are also the the people that are shaping the taste of uh generations and influencing people around them in in age.”

Companies invest significant resources in generational consulting to develop marketing strategies.

“in 2015, Dave found out that American companies alone spent $70 million just on generational consulting.”