High customer turnover often results from low consumption of the services provided.

“he presented obviously with a a low consumption issue which then probably translated into low renewal and probably low high turn and so the the the issue that typically precedes that is low consumption right”

Logo churn is the most critical issue in stalled growth because it imposes a hard mathematical ceiling on a company's total potential size.

“the point is that cancellation is this hard limit pulling you down with all these other really bad either implications or side effects which is why it's so important.”