Viewers are drawn to chiropractic cracking videos due to a subconscious psychological desire for task completion and the satisfaction of releasing tension through sound.

“So, there's something in us where and somebody has done this, too, where they start to do the adjustments and they don't do the crack. And it's like infuriating. So, there's something something subconsciously about a sound being released and completion maybe of a task that we like.”