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Aug 11, 2022
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Five Guys CEO: How we built a burger empire WITHOUT ANY Marketing: John Eckbert | E168
The Diary of a CEO·Aug 11, 2022
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Talking pointsNot enough disagreement in the transcripts to form camps. These are the positions taken by people with demonstrated expertise on this topic first, then by how many people heard them on it, then by VoiceRank. Positions are extracted from transcripts by a model and may misattribute who said what. Every quote links to the episode it came from.
JE
A business can achieve significant growth and a cult following by relying entirely on superior product quality and word-of-mouth rather than advertising.
“we knew that we weren't gonna be advertising we're entirely relying on someone tasting a great burger and crying and telling their neighbors or their friends it has to be that's [ __ ] fantastic”
The Diary of a CEO · Aug 2022 · 1 episode · 182K views on this topicExtracted by a model; may misattribute who said what.
In the transcripts