Plex is attempting to legitimize its platform by distancing itself from piracy, which is the primary driver behind recent actions like blocking Hetzner servers.

“if Plex is trying to de-piracy imageify themselves then cracking down on these commercial users of the product is probably going to go a long way to getting them into in better graces at least with the content providers who they're trying to work with on this on the other side of their business”