*Want Sam's guide to create actually-good content? Get it here: https://clickhubspot.com/ebd* Episode 735: Shaan Puri ( https://x.com/ShaanVP ) talks to Dan Porter ( https://x.com/tfadp ) about how he turned canned water into a viral hit. — Show Notes: (0:00) Making water viral (24:12) Marketing from the bottom (45:15) Positioning is everything (58:22) How I got 100M followers (1:04:29) How to spot gold — Links: • 67 Water - https://www.67water.com/ • Overtime - https://itsovertime.com/ • Teach for America - https://www.teachforamerica.org/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano