*Want to rank #1 in ChatGPT? Get the Prompt Library:* https://clickhubspot.com/dbm Get HubSpot's new Loop playbook here: https://clickhubspot.com/cd63b7 Episode 745: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Dharmesh Shah about the early days of SEO and how to jack the algorithm today to show up in ChatGPT responses. — Show Notes: (0:00) The origin of inbound (15:55) Algorithm jacking (22:43) Old Way: SEO (32:45) New Way: AEO (36:21) Step 1: Enable chatbot crawlers (37:55) Step 2: Restructure your content as Q&A (39:05) Step 3: White hat linking (43:44) Step 4: Structured product catalogues (44:27)Step 5: Human generated answered (46:57) How Dharmesh goes from 0 to 1 (52:26) How Dharmesh uses ChatGPT (59:30) The sport of business — Links: • Inbound - http://inbound.com/ • On Startups - https://www.onstartups.com/ • ClickFunnels - https://www.clickfunnels.com/ • Loop Marketing - https://www.hubspot.com/loop-marketing • ImageGen.ai - https://imagegen.ai/imagegen • DadJoke.ai - https://agent.ai/agent/dadjoke • Agent.ai - https://agent.ai/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano