Sports bars are a $2 billion industry, and women’s sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there weren’t any dedicated sports bars solely dedicated to playing women’s sports on the TVs. Jenny Nguyen set out to change that. In this episode of The Deal, Jenny tells Alex Rodriguez and Jason Kelly how she founded The Sports Bra in Portland, Oregon, and why she decided to open the business to franchising across the country. They also talk about what she’s doing to create new fans from the barstool and how she was able to get major investors like Alexis Ohanian and Renee Montgomery on board. Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg For coverage on news, markets and more: http://www.bloomberg.com/video Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg For coverage on news, markets and more: http://www.bloomberg.com/video