In the premiere episode of Power On, Mark Gurman and Bloomberg Tech Editor Vlad Savov discuss two of Apple’s most anticipated Fall releases. First, Mark shares his massive scoop on Apple’s long awaited push into the home and what makes their Siri AI-powered devices different from other smart home options. Then, Mark and Vlad consider if upgrading to the new iPhone 18 is worth it and question Apple’s reliance on influencer marketing. Have a question for Mark? Email us at poweron@bloomberg.net or join the Power On Discord Subscribe to the Power On Newsletter at https://www.bloomberg.com/poweron Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg For coverage on news, markets and more: http://www.bloomberg.com/video Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg For coverage on news, markets and more: http://www.bloomberg.com/video