👉 Take the free 10-day FiiRE guide to find out how financially flexible you actually are: https://affordanything.com/fiire Everyone talks about a loneliness epidemic — but Luke Burgis argues the opposite problem is just as real: we now have so much easy, frictionless community that we never have to develop a solid sense of who we actually are. Luke Burgis is a professor of business at The Catholic University of America and the founder of the Cluny Institute, and the bestselling author of Wanting: The Power of Mimetic Desire in Everyday Life. He returns to the show to talk about his new book, The One and the Ninety-Nine. Chapters: (6:40) Two competing drives wired into every human being (9:09) Why group pressure breaks some people and not others (16:37) Why cutting people off replaced working through conflict (18:37) The real number of close friends you actually need (25:49) Where your beliefs actually came from (30:58) You're not responsible for how someone else feels (35:07) The zero-tolerance workplace rule against passive-aggressiveness (40:20) How to actually tell who you can trust (52:31) The existential crisis that sent an entrepreneur toward the seminary (54:37) The humbling lesson hidden in a vending machine ❓GOT A QUESTION? WE'D LOVE TO HEAR IT https://affordanything.com/voicemail 🎧 NEVER MISS AN EPISODE Apple Podcasts: https://affordanything.com/applepodcasts Spotify: http://affordanything.com/spotify 🤗JOIN OUR PRIVATE COMMUNITY: https://affordanything.com/community 🤗STAY IN THE LOOP: https://affordanything.com/newsletter 🛠 TOOLS AND RESOURCES: 👉 Luke's website (books, newsletter, and more): https://lukeburgis.com 👉 Luke's new book, The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion: https://www.amazon.com/One-Ninety-Nine-Forging-Identity-Contagion/dp/1250373034 👀 WATCH THIS VIDEO NEXT: What You Think You Want vs. What You Really Want, with Luke Burgis | Afford Anything Podcast (Audio) — https://www.youtube.com/watch?v=4QxVzRbHJsg 👋 SAY HI ON SOCIAL: Facebook: https://facebook.com/affordanything Instagram: https://instagram.com/paulapant X: https://x.com/affordanything #LukeBurgis #MimeticDesire #SelfImprovement #psychology https://www.youtube.com/watch?v=FEz8W3N1TGs