We’re back! On today’s episode, we go in on the most nefarious marketing tactic developed and that is also causing people a lot of stress… 'Number Go Up' addiction.  We discuss how counting wins, likes, and even equity, control a lot of our online and everyday life, along with the effects it’s having on us and the world at large.  To leave us a message on 'Number Go Up' addiction, topics you would like to know about or anything Sidenote by asapSCIENCE, please visit https://www.asapscience.com/chat For more Sidenote Podcast episodes, check out http://sidenotepodcast.com/ Sources: https://journals.biologists.com/jeb/article/224/6/jeb218289/237916/Neuroethology-of-number-sense-across-the-animal https://www.pnas.org/doi/10.1073/pnas.1308141110 https://pubmed.ncbi.nlm.nih.gov/9054347/ https://www.cbc.ca/news/business/meta-social-media-harms-settlement-9.7320919 https://en.wikipedia.org/wiki/Goodhart%27s_law