Rich sits down with Andy Ramage, who co-founded the OneYearNoBeer movement, co-creator of the Dryy alcohol-free app, and leading alcohol-free performance coach, to discuss the growing alcohol-free lifestyle movement and its positive impacts on individuals, industries, cultural shifts, and more. To read more about Andy and peruse the full show notes, go here👉🏾https://bit.ly/richroll830 ✌🏼🌱 - Rich ​​This Episode Brought To You By... SQUARESPACE Get 10% OFF with code RichRoll https://bit.ly/squarespace2024 Check out all of the amazing discounts from our Sponsors 👉 https://bit.ly/rrpsponsors LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MORGAN MCRAE https://www.blakecurtis.net/ https://www.dandrake333.com/ TIMESTAMPS 00:00:00 Start 00:01:22 The Growth Of The Alcohol-Free Lifestyle Movement 00:04:35 The Impact On The Alcohol-Free Drinks Industry 00:09:37 Cultural Shift Towards Alcohol-Free Alternatives 00:12:57 The Growth Of The Alcohol-Free Lifestyle Movement 00:14:46 The Personal Journey Of Transitioning To An Alcohol-Free Lifestyle 00:20:56 Challenges And Tactics In Social Settings 00:24:11 The Alcohol-Free Lifestyle Movement 00:25:55 Transitioning To A New Life's Work 00:27:32 Sponsor Break 00:28:39 Expanding The Movement 00:32:07 Psychology And Behavioral Change 00:32:54 Understanding Beliefs And Motivation 00:36:33 The Business School For Footballers 00:38:11 Intrinsic Motivation And Behavior Change 00:40:40 The Stages Of Change Model 00:42:43 The Two-Year Window Between Awareness And Action 00:44:20 Challenging Limiting Beliefs About Alcohol 00:47:41 Solitude On A Cruise 00:49:08 Navigating Setbacks And Relapses 00:51:49 The Middle Path And Seeking Professional Help 00:54:07 Reframing Slip-Ups 00:55:54 Raising Consciousness 00:58:22 Broadening Aperture For Behavior Change 00:59:24 The Emotional, Mental, Spiritual, And Physical Aspects Of Transformation 01:00:29 Creating A Compelling Future And Leveraging Time 01:01:56 Motivation, Inspiration, And Identity In Behavior Change 01:03:13 Consistency And Values In Sustaining Change 01:05:57 Beliefs And Actions In Behavioral Change 01:08:24 Reverse Engineering Scenarios And Addressing Perceived Upsides 01:10:37 Real-World Scenarios And Challenges In An Alcohol-Free Lifestyle 01:12:57 The Totality Of Circumstances 01:13:58 Unconscious Behavioral Patterns 01:15:21 Dating Without Drinking 01:20:08 Dealing With Peer Pressure 01:21:21 The Difference Between Being Completely Alcohol Free Versus The 90 To 99% Alcohol Free 01:22:27 The Personal Approach To Living An Alcohol-Free Lifestyle 01:24:49 Views On Moderation And The Importance Of Shutting The Door On Alcohol 01:28:56 Navigating Relationships And Community Support In The Alcohol-Free Journey 01:30:58 Cultural Shift Towards Alcohol-Free Lifestyle 01:31:58 Empathy For Your Partner 01:33:26 Dry Lifestyle Brand 01:38:02 Documentary On Alcohol-Free Living 01:41:10 Inspiring Change Together 01:42:12 The Alcohol-Free Lifestyle 01:42:53 The Secret Society Refund 01:43:36 Acknowledgment And Gratitude 01:45:03 Credits * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast