Rob Fraser was a professional cyclist. He saw a gap in the performance sock market and bet everything on it. What he built wasn't just a brand — it was a framework for performance, resilience, and what it means to compete when nobody's watching. Rob’s company, OUTWAY, makes the world’s best socks. The TKP community can get 30% off using the code SHANE at checkout. Listen and Learn! -- The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday you can immediately apply to business and life. https://fs.blog/newsletter/ Books: My New York Times Bestselling book: Clear Thinking (https://geni.us/FG4odAE) The Encyclopedia of big ideas https://fs.blog/tgmm/ Follow X: https://x.com/ShaneAParrish Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow the Guest X: https://x.com/robbfraser Linkedin: https://www.linkedin.com/in/robbfraser/ ABOUT THE KNOWLEDGE PROJECT Master the best of what others have already figured out. Like the mentor you've always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Andrew Huberman, Daniel Kahneman, Jim Collins, Esther Perel, Patrick Collison, and more.