Key takeaways you’ll learn in this episode: - What are the biggest benefits of cold plunging? - Is colder better and what are the best protocols? - How they built Plunge to over $100,000,000 evaluation. Join the Ultimate Human VIP community and gain exclusive access to Gary Brecka's proven wellness protocols today!: https://bit.ly/4ai0Xwg Use code “Ultimate” for $150 off your order of the best cold plunge & sauna in the US: https://bit.ly/3yYE3vl Follow Plunge on Instagram: @plunge https://www.instagram.com/plunge/ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to https://www.theultimatehuman.com/ For more info on Gary, please click here: ⁠⁠https://linktr.ee/thegarybrecka BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER https://bodyhealth.com/ultimate Have you been on the fence about cold plunging? Gary Brecka is sitting down with Ryan Dewey, co-founder of Plunge, to discuss how cold water therapy can improve more than just your physical health. From mood enhancement to weight loss support, learn how three minutes of cold water immersion can provide benefits that last all day. Ryan also shares his entrepreneurial journey from float therapy to building a $100,000,000 business centered around making cold plunging accessible and mainstream. Whether you’re looking to improve your mental health, have deeper sleep, or improve your energy and focus, this episode is for you! 00:00 - Who is Ryan Duey and how did he start Plunge.com? 04:30 - How being sick pushed him towards cold plunging. 08:30 - What brought Ryan Duey and Michael Garrett together as co-founders. 13:00 - How to prepare for an Ayahuasca journey in Peru and the impact it left on him. 17:45 - How did they build Plunge.com to over $100,000,000 evaluation? 28:00 - What is the future of cold plunging? 34:00 - What are the biggest benefits of ice baths? 37:20 - When is the best time to do a cold plunge? 40:00 - Why they believe that cold therapy is a mental health tool. 44:45 - Is colder better and how long should you stay in? 49:50 - Why Gary believes we’ll be able to live over 120 - 140 years. 51:55 - How are they incorporating new technology into their products? 54:45 - What is the mission of their company how do they grow culture? 01:00:00 - How they incorporate their 5 core values into their company's culture. 01:04:50 - The time he peed his pants on a podcast. 01:10:00 - Why Plunge added saunas to their product line. 01:16:00 - Why you should incorporate gratitude into your daily practices. Follow Ryan Duey on Instagram: @ryanaduey https://www.instagram.com/ryanaduey/ Gary Brecka: https://www.instagram.com/garybrecka/ The Ultimate Human: https://www.instagram.com/ultimatehumanpod/ Listen on Spotify: https://open.spotify.com/show/5Faf5ecAnYW7AzGdblqd6R Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature.