Get your copy of Your Mind, Your Rules here: https://link.rtt.com/4fbdfJF This episode of Your Mind, Your Rules features Brendan Kane, the man behind the books 1 Million Followers and Hook Point, on the exact rules behind going viral and building a massive audience online. Brendan has spent over 21 years studying what makes content break through, and in this conversation he lays out the five step process his team uses to crack the code on virality. You'll hear why most people are consuming social media completely wrong, how to find a content format that works for you and actually stick to it, and why becoming a great storyteller is the single most important skill you can develop online. He also gets into how algorithms really work, why trends and hacks will always fail you long term, and how to overcome the fear of putting yourself out there so you can actually start building something real. Plus Brendan is giving away his book The Guide to Going Viral completely free. Get it here: https://hookpoint.com/peer In this episode: The five rules for going viral that actually work Why storytelling is the only social media strategy that matters How to study content like an expert and find your winning format What algorithms are really looking for and how to use that to your advantage How to overcome the fear of rejection and start showing up online This is part of the Your Mind, Your Rules podcast, focused on helping you understand the patterns and beliefs that shape your results and how to change them. If you found this useful, remember to like and subscribe so you don't miss future episodes.