In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience. 25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Talent Agency or UTA. After founding JUV Consulting as a high school student, Ziad has been pushing the boundaries of content, community, and culture and also finding new intersections of the three with his Gen Z-focused conference ZCON. In today’s episode, you’ll learn: How to not just join cultural conversations, but to lead and shape them What it takes to future-proof your brand and foster communities that resonate with Gen Z values A few of Ziad's best strategies to help you rethink how you engage with Gen Z and refine the language you use to communicate with them Brought to you by Mekanism.