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Episodes · 12 months
29
Nov 2025–Oct 2026peak share, Jul 2026
Share of analysed episodes per month, Nov 2025 to Oct 2026: 0 of 3,584, 3 of 3,862, 3 of 4,115, 3 of 4,226, 3 of 4,731, 0 of 4,438, 1 of 4,230, 3 of 4,319, 5 of 4,515, 2 of 4,419, 1 of 4,624, 5 of 4,594.
All time
107
+11 via 4 narrower
On record
67
took a position
Where they standLast discussed
2w ago
Nov 1, 2026
Who's talking
Top voices on this topicThe eight guests on the most episodes about this topic in the last 13 weeks, not counting their own shows or clips they were only heard in, most episodes first. VoiceRank (their score across the whole corpus) is shown for context and only breaks a tie. Each strip is that guest's episodes week by week, and the newest week is still in progress.
#Guest · last 13 weeksEpisodes, sorted, most firstVoiceRank
1DH
DD
GW
HS
HL
JH
Episodes on this topic, by weekEvery analysed episode tagged with this topic in each of the last 13 weeks, across all shows and whoever was on them. The newest week is still in progress, and recent weeks fill in as transcripts are analysed. Point at a name, or tab to it, to highlight the weeks that guest was on an episode.
All shows
Episodes on this topic per week, weeks starting Aug 17 to Nov 9 (the last still in progress): 1, 0, 0, 0, 0, 1, 0, 0, 3, 2, 1, 0, 0.
Where they stand
Camps of opinion · 3Positions people took on this topic in transcripts, grouped by school of thought. The bar shows each camp's share of the people sorted into a camp. It is not a poll and not a share of any audience, and people whose position fit no camp are left out of it. Within a camp, people with demonstrated expertise on the topic come first, then those who reached the most listeners on it. Positions are extracted from transcripts by a model and may misattribute who said what. Every quote links to the episode it came from.
Share of people placed in a camp20 people
55%
25%
20%
- Prioritize quality and value11 people · 55%
- Leverage polarising or viral tactics5 people · 25%
- Focus on resonance and connection4 people · 20%
Prioritize quality and value
Marketing effectiveness relies on providing tangible value, high quality, and verifiable results rather than simple self-promotion.
11 people · 11 episodes
Marketing effectiveness should rely on verifiable proof, and when direct evidence is restricted, providers should use proxies or approximate results to demonstrate value.
“How many ways can I approximate what life is going to be like on the other side of working with me and take as much risk out of that as I possibly can.”
Alex Hormozi · Jul 2026 · 5 episodes · 2.0M views on this topic
Designers should focus on creating valuable resources for potential clients as a form of inbound marketing rather than relying solely on self-promotion.
“I want you to think of this how do I create value for the people that want to Value me how do I create value for the people who I want to Value me”
The Futur · Jul 2017 · 4 episodes · 100K views on this topicHL
Marketing leaders should focus on organic growth as the starting point because marketing performance is heavily dependent on the quality of the product and consumer sentiment.
“That is the very first thing I look at because the idea that marketing is only as good as the product. And if the product is struggling or [music] consumer sentiment or even the cultural sentiment about the product is that it's failing, [music] marketing will have a very hard time doing its job.”
The Soul & Science Podcast with Jason Harris · Oct 2026 · 1 episode · 34K views on this topicLeverage polarising or viral tactics
Marketing is most effective when using polarizing messaging, viral content, or controversial hooks to attract attention.
5 people · 5 episodes
JM
John Madsen emphasizes that using direct, polarizing messaging in advertisements is the most effective way to attract high-quality leads for a high-ticket business.
“It was so polarizing. And in in me making it, I didn't I didn't even think that it would have been. I just thought I was being super direct and people would appreciate it. But instantly just the comments start rolling in and people hated me and they were like, they thought I was saying that poor peo”
Ryan Pineda · Jul 2026 · 1 episode · 47K views on this topic
A local bar's creative use of a viral public incident to name a drink is an example of brilliant marketing.
“So, what are the people? And I think that's fly. I think, and this is my personal opinion, I think that from a man's perspective, when you [ __ ] with a chick, even if she getting you for your bread, but she puts that bread to use, I think that's fire as opposed to going buying bags and cars and stu”
Joe Budden TV · May 2025 · 1 episode · 277K views on this topicLM
The hook is the most critical element of communication, followed by the story, and then the medium.
“the hook is probably the most overlooked part, I would say, in order of how much it matters. It's the hook, then how you tell your story, and then where you tell it.”
The Knowledge Project Podcast · Sep 2025 · 1 episode · 78K views on this topicFocus on resonance and connection
Successful marketing requires building deep emotional connections, cultural relevance, and resonance with specific audiences.
4 people · 4 episodes
GH
Effective marketing requires identifying a deeper emotional truth or insight rather than simply observing and acting on superficial surface behaviors.
“The best marketing teams and the best communication teams are able to peel back the layers get under the surface of a human being a city or a community and find the deeper insight or truth that resides there and then they reveal it through storytelling”
The Diary of a CEO · Jun 2022 · 2 episodes · 264K views on this topicMC
Marketing should move away from relying solely on demographic segmentation and instead view consumers as social actors who engage in cultural practices.
“if we start seeing people as social actors who engage in cultural practices for people like themselves I think that we can that that kind of framing helps us look at people as real human beings not you know these machines we messages the crap cash that we call Consumers”
The Soul & Science Podcast with Jason Harris · Apr 2024 · 2 episodes · 22K views on this topicST
Stacy Taffet argues that companies should shift from a reach-first to a resonance-first marketing mindset.
“we were in a reach first mindset for a long time and we're moving to more resonance first”
The Soul & Science Podcast with Jason Harris · Feb 2026 · 1 episode · 52K views on this topicExtracted by a model; may misattribute who said what.
In the transcripts
Episodes discussing this topicIncludes episodes tagged with a narrower subject. Each is marked with the subject it came in through.
Showing 10 of 30
Over time
Share of episodesThis topic's episodes as a share of every episode we analysed, in each complete month. We analyse more episodes every month, so a raw count would mostly show that growth. Recent months fill in as transcripts are analysed.
Complete months · first on record Apr 2012