Attention! If you are a finalist in the Spartan Logo Design Challenge, please submit your work here to be featured in the book: https://www.thefutur.com/submit/ Stop making. Start thinking. Why having a process that includes thorough research and involving your client will not only save you from doing unnecessary work, but it will also make what you do more valuable to your clients. Logo Design process explained along with updates and critique on the Spartan Logo Design Challenge. Spartan Logo Design Challenge details here: https://www.thefutur.com/spartan-logo-design-challenge/ Deadline is May 30, 2017 Annotations -- 03:45 Who are the judges for the Spartan Logo Design Challenge? 05:08 How to get more information on the spartan logo design challenge 06:22 What should you design for the challenge? 07:20 Design Challenge Prizes 11:44 Are you Spartan? 12:48 A guide to typographic terminology (preview) 17:08 Scrolling Letterforms - Nils Lindstrom Masterclass preview 23:14 Q: What's the difference between "Black Letter'" and Gothic? 24:32 Design Process - Think More, do less. 25:04 Research Phase: Learning about the project, brand, and history 26:00 Image Buckets Phase: Reviewing motifs, patterns, and textiles 26:45 Stylescapes Phase: Curating images and compiling varying sets of ideas 27:30 Sketch Ideation Phase: Based on clients feedback from the stylescapes, you narrow down the feel/main ideas. 28:12 Design Phase: Putting pen to paper 28:54 History & Image Bucket Examples 30:50 You don't want to reinvent something that's already been designed 33:04 Brand Examples 35:06 Q: Is this design process included in the CORE kit? 36:00 Q: Are stress points still trending in typefaces? 37:50 Logo Critiques 44:58 Q: For the logo challenge, do we conform to the spartan race's brand? 54:20 Motion Graphic logo design process critique 1:29:36 Q: If we are documenting our work, how should we show the process? 1:30:35 Q: Do you show clients multiple concept drawings before going to screen? 1:32:53 Q: When using the golden ratio, what happens when no circle fits your logo? 1:35:08 Q: Do we need to include Reebok's brand in our design? 1:36:11 The Futur - Pro Group Exclusive Content 1:41:00 Thank you - Outro Great Typography Book -- Stop Stealing Sheep & Find Out How Type Works - Erik Spiekermann - http://amzn.to/2pvpSVx Designers featured on this episode: -- https://www.instagram.com/logoinspirations/ https://www.instagram.com/willpat/ 🚩🚩🚩🚩🚩🚩🚩🚩🚩 Spartan Logo Design Challenge details: https://www.dropbox.com/s/92c8srlwxd0bwuw/spartan-challenge.zip?dl=0 This is a cross-channel event with 2 amazing people: Jonathan Rudolph @logoinspirations IG http://www.logoinspiration.net Will Paterson @WillPat IG https://willpaterson.space ____________________________________________________ Get the typography manual here: 📕 https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/ Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _________________________________________________ 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely, Mark Contreras Editor– Cheryl Stevens Futur Theme Music – Adam Sanborne www.adamsanborne.com Social Media Manager – Cheryl Stevens Annotations– Isaiah Nwukor SEO— Jacob Campbell Typefaces: Futura, Din === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.