Artists should follow their own intuition and personal taste rather than market research, commercial metrics, or the expectations of others.

“We never consider near-term incentive ever at any point in time. Never once. Never a consideration. It doesn't exist. We're making things forever. We're making things that are truly personal to us.”

The creative process should be an authentic reflection of the artist's truth, even if that vulnerability feels petrifying.

“I think I knew when I was going into it that I I wanted to make something that felt like connective tissue to who I was. And part of me was deeply petrified to write this album just because I knew it was going to be so transparent and really human in the subjects and just extremely truthful.”

She claims that creating out of a desire for external validation is suffocating and unsustainable compared to creating from a place of genuine joy.

“and that energy is so suffocating because i mean we i think everybody has this in everyday life that they they do certain things for others for to be liked but i was trying to please one million of my bosses”

Artists should focus on creating music that feels natural and organic to their personal experience rather than strictly for commercial consumption.

“I think you just gotta make what it feels what feels natural feels organic what comes from your heart the natural way”

Authenticity in creativity comes from knowing oneself and accepting one's reality without filtering it to please others.

“there in lies what my job is and what the job of creativity is is knowing yourself being okay with your s and being able to say feels cold in here that's all my job is”

Completing a creative project requires discipline and should not be abandoned for newer, more exciting ideas.

“stick with the one you came to the dance with and if I've got multiple ideas and I'm not sure which one I'm beginning I actually have a sort of like a team meeting and I make the ideas make proposals to me about how they want what do you actually want me to do”

Artistic excellence is achieved through discipline, which is better understood as devotion to the craft.

“I almost changed the word discipline to devotion because discipline has a lot of negative connotation so if we reframe that with complete devotion comes complete Freedom”

It is essential for artists to study technical fundamentals like anatomy and perspective to progress beyond basic sketching.

“so finally finally after I don't know 300 days of drawing I picked up an art book I should have done this ages ago”

A writer can effectively develop new ideas by freely writing for short periods each day without initial pressure or specific goals.

“I start this thing where in the morning before I'd go into the writer's room I would just freehand write like anything I wanted and I would just get to about three or four pages and I would stop it and I had no ambitions for what any of it would be.”

Actors should balance the desire to be off the hot seat and done with the need to feel that progress is being made during the creative process.

“it's not that you want to be done it's that you want to feel that there's progress that's being made because you're helping yes and you just want someone to say that was good enough let's move on”

Collaborating with a small crew helps him stay on the right path when making music.

“so yeah it's it's it's nice to have like a co-writer I guess what I'm saying and it's nice to have like someone to keep me on the right path”

The energy and collaboration within a studio room are what ultimately determine the success of a record.

“it takes the energy of the room to make whatever you made at that at that moment you know what I mean everybody that was in the room is the reason why the record was created”

Metro Boomin believes that a strong sense of chemistry and mutual respect is the foundation for creating great music.

“I feel like the vibe in the chemistry is like the core of just making good music because like we're all comfortable we all respect each other and we have a common goal you know what I'm saying”

The creative process involves embracing complexity and welcoming contradictory facts to ensure a deeper, more authentic story.

“So what's the neon sign? It says it's complicated and it's the license to say even if it's perfect, even if it's working, let's open it up and add in that that complicated, conflicting, contradictory fact. And sure, it might destabilize it, but let's let's do it anyway.”

Drawing detailed storyboards is an essential part of the creative process that helps vet ideas and construct the visual language of a film.

“it's not just drawing it's writing as well I'll change the script I'll do whatever I'll be like no no because that doesn't make sense look when I see it physically I'm like no you can't that doesn't work so I have to re sort of construct it in the drawings a littl”