👉 Check Odoo: https://www.odoo.com/r/qM47 👉 Think School’s flagship Communication course with live doubt sessions: https://thethinkschool.com/sp/communi... 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 ⭐️Spotify Link: https://open.spotify.com/episode/2liG71LCpFCBEV8Vd5Vk6a?si=9SXq3GooSkefxzyeJE6cew&utm_source=copy-link 👉 Follow Our Guest LinkedIn: https://www.linkedin.com/in/j1berger/ 👉 Video Introduction Can you make a boring product go viral with less than $1,000? Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is a science behind why people talk and share. In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word of mouth. In this episode, you'll learn: 1. The 6 psychological triggers that make people talk about and share anything 2. How a blender generated 200M+ views and 700% higher sales with just $50 3. Why making something viral may actually be the WRONG goal 4. How KitKat used coffee to create a trigger that increased sales by over 30% 5. Why a boring 80-year-old's corn trick became a viral video 6. How to make people remember your product without spending millions on advertising If you've ever wondered why some products become impossible to ignore while others disappear despite millions spent on advertising, this conversation reveals the psychology behind what makes people talk, share, remember and ultimately buy. Must watch episodes - 1. Nir Eyal, Author https://youtu.be/Ft45pH3fYok?si=VjDAJeveBpIDAwoY 2. Mohit Yadav, Co Founder Minimalist https://youtu.be/zGIwnkU01X4?si=KkCLGputxjainnOq 3. Nikunj Biyani, SuperYou https://youtu.be/G8UK7WcdF1Y?si=0PXUK_Q3KhWaX_Rm 4. Tarun Sharma, mCaffeine https://youtu.be/3Qms7gUSTj4?si=Omxo0s37AlbIO0TE 5. Chris Voss, Ex FBI Agent https://youtu.be/vfbCbk54XeE #JonahBerger #WordOfMouth #Marketing #Contagious #ViralMarketing #BrandStrategy #MarketingStrategy #BusinessGrowth #ThinkSchool #IndianBusinessPodcast