👉 Check Odoo: https://www.odoo.com/r/qM47 👉 Think School’s flagship Communication course with live doubt sessions: https://thethinkschool.com/sp/communi... 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 ⭐️Spotify Link: https://open.spotify.com/episode/2liG71LCpFCBEV8Vd5Vk6a?si=9SXq3GooSkefxzyeJE6cew&utm_source=copy-link 👉 Follow Our Guest LinkedIn: https://www.linkedin.com/in/j1berger/ 👉 Video Introduction Can you make a boring product go viral with less than $1,000? Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is a science behind why people talk and share. In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word of mouth. In this episode, you'll learn: 1. The 6 psychological triggers that make people talk about and share anything 2. How a blender generated 200M+ views and 700% higher sales with just $50 3. Why making something viral may actually be the WRONG goal 4. How KitKat used coffee to create a trigger that increased sales by over 30% 5. Why a boring 80-year-old's corn trick became a viral video 6. How to make people remember your product without spending millions on advertising Chapters 00:00 - Why Do Boring Products Go Viral? 3:21 - Interesting Brands Get ZERO Extra Word of Mouth 5:54 - The Secret Framework Behind Everything That Goes Viral 7:36 - How the Ugliest Ad Ever Made Grew Sales 700% 11:10 - Your Ad Should Never Be About You 14:22 - Sell Chips Like a Hermès Bag 18:36 - Your Brain Cannot Ignore a Broken Pattern 19:10 - Why Chasing Virality Backfires 22:50 - An 80-Year-Old Out-Marketed the Professionals 25:15 - The Oldest Marketing Trick Still Working 27:41 - How to Make Boring Water Worth Talking About 32:33 - The Ad That Only Works One Day a Week 35:54 - The Chai and Biscuit Trick That Makes You Impossible to Forget 38:07 - How to Own a Trigger With Almost $0 44:48 - How to Sell a Pen Without Talking About the Pen If you've ever wondered why some products become impossible to ignore while others disappear despite millions spent on advertising, this conversation reveals the psychology behind what makes people talk, share, remember and ultimately buy. Must watch episodes - 1. Nir Eyal, Author https://youtu.be/Ft45pH3fYok?si=VjDAJeveBpIDAwoY 2. Mohit Yadav, Co Founder Minimalist https://youtu.be/zGIwnkU01X4?si=KkCLGputxjainnOq 3. Nikunj Biyani, SuperYou https://youtu.be/G8UK7WcdF1Y?si=0PXUK_Q3KhWaX_Rm 4. Tarun Sharma, mCaffeine https://youtu.be/3Qms7gUSTj4?si=Omxo0s37AlbIO0TE 5. Chris Voss, Ex FBI Agent https://youtu.be/vfbCbk54XeE #JonahBerger #WordOfMouth #Marketing #Contagious #ViralMarketing #BrandStrategy #MarketingStrategy #BusinessGrowth #ThinkSchool #IndianBusinessPodcast