Business owners and entrepreneurs should maintain a frequent, consistent, and captivating presence on social media to ensure their brand is remembered by the public.

“how is it and why is it that McDonald's is owner on our TV on our radio and on our social media pages every hour on the hour 365 days a year and if you have that you really have a thing about this if McDonald's it's on your TV on your radio and all your social media every hour on the hour 365 days a”

Business owners must use social media to grow and scale their business to avoid doing their brand a disservice.

“social media is one of those things where if you are not on social media using social media to grow your business, you are doing your business a big disservice, okay?”

Social media platforms like Tik Tok and Instagram are essential for driving growth because they allow users to share the aesthetic and experience of the business.

“the biggest difference now versus when roller skating was really popular in the 50s 60s 7s is that we now have Tik Tok and Instagram we now have people sharing and reposting and liking all of their their visuals and the aesthetic of roller skating”

Business owners have a moral obligation to use social media and other platforms to share valuable expertise and help the public.

“I believe strongly that if you have a message that is that is valuable to the world, you owe it to the world. you are obligated to the world to get that message out as broad and as big as you can because otherwise you're underserving the public.”

Business owners should view social media as a tool to gain trust and provide solutions rather than just chasing fame or posting content without an engagement strategy.

“You're trying to get people to know you, to like you, and to trust you and believe that you have the solution to their problem.”

Creators should prioritize building a base on YouTube while utilizing other platforms to support brand growth.

“If you don't have a presence on YouTube, you won't be able to survive for the long tail of it. If the If social media you're trying to make that your career. Mhm. Like being a content creator, you have to have YouTube.”

Entrepreneurs should focus on YouTube as their main platform because it effectively builds trust with clients, unlike short-form platforms which are better suited for entertainment.

“So inspiration, entertainment is short form. Uh trust clients and education is long form and that would be YouTube at the top.”